The government is launching a new campaign to try and convince the UK’s smokers that vaping is not as harmful as smoking and the good way to quit, in a bid to counter the scepticism generated by some scientific studies and media headlines.
Public Health England (PHE), which maintains that vaping is 95% less harmful than tobacco, is releasing a short video of experiment which reveals the price of sticky black tar that accumulates in the lungs of a heavy smoker, collected in a bell jar. By contrast, exact nicotine intake through vaping releases only a trace of residue.
It would be tragic if thousands of smokers who could quit by building an e-cigarette are being put off due to false fears about safety, said Prof John Newton, director of health improvement at PHE.
We need to reassure smokers that switching for e-cigarette would be less than harmful than smoking. This demonstration highlights the devastating harms caused by every cigarette and helps people see that vaping is certainly going to pose only a fraction of the risk.
PHE says the risks from vaping are tiny compared to smoking. Some studies that have been published focus on the risks without looking at those of cigarettes. A lab gain knowledge from Birmingham University in August, for instance, claimed that vaping could harm cells in the lungs. While the authors said they decided not to believe e-cigarettes were more harmful than ordinary cigarettes, they suggested that over 20 or 30 years there might be a direct effect and urged cautious scepticism about the safety of vaping.
Martin Dockrell, head of the tobacco control programme at PHE, said all of the scientists in the field had ambitions enhance health. We in order to think of our scientists as being detached about these things, but actually the scientists involved in this area on sides are deeply passionate about it, he said.
Studies about the risks of chemicals in e-cigarettes run prominently in the news media. Some were misleading and others were contradictory, said Dockrell. People don’t know who to believe and they believe the thing that suits them best, he explained. A smoker who finds it in order to quit may n’t want to believe that e-cigarettes are far less harmful.
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